User Experience Design is acting on time, space and context in witch the moment of interaction takes place between the user and your client.
Location Awareness tells us everything about those three dimensions, and enables us to create a user experience that is relevent, personal and efficient.
So how can we provide relevant and acceptable location-aware advertising
On a mission to find the answer to this question, I’ll tell you all about:
- Why we should keep an eye on Location Awareness
- Location Based Services
- Environment and navigation
- Consumption
- Social and shared
- Location Aware Advertising
- Push advertising
- Personal and highly relevant advertising
- Workshop – April 14, 2008
- Expert Interviews
- Creating a location aware advertising concept
- Scenario
- Requirements
- Prototype
- User test
- Conclusion, tips & suggestions
