Expert Interviews

Respondent: Hannes van Raaij

Function: Creative Director at Strategy
Company: Lost Boys
Job description:

1. Which combination of branche – region – technology would you choose to sell?
2. You are talking alot with our clients about the perspective on user experience. Did the subject Location Awareness ever flew across the table?
3. Do you think our clients find Location Awareness on their focus group valuable information?
4. How do you think we could get the permissions and trust from our cients focus groups to obtain location awareness for advertising aims?

Respondent: Arthur Clemens

Function: Lead Interaction Designer at User Experience Design
Company: Lost Boys
Job description:

1. Which combination of branche – region – technology would you choose to sell?
2. Did the subject Location Awareness ever crossed your mind?
3. You’ve got alot of experience on the users attitude towards interactive formats. What kind of approaches through L.A.A. would be futile to your opinion?
4. You are thinking alot about the keys to succes for user experience concepts. What would you consider to be the keys for a Location Aware Advertising concept?
5. How do you think we could get the permissions and trust from our cients focus groups to obtain location awareness for advertising aims?

Respondent: Roel Faulhaber

Function: Creative Director at Strategy
Company: Lost Boys
Job description:

1. Which combination of branche – region – technology would you choose to sell?
2. You are talking alot with our clients about the perspective on user experience. Did the subject Location Awareness ever flew across the table?
3. You have been working alot in tourism and travelling sectors. For which clients would Location Aware Advertising be very profitable if it was up to you?
4. When do you think we will be selling our first LBS or LAA formats?
5. What would you consider to be the main showstoppers for LBS or LAA formats?